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New Years Asheville OutdoorsThe turn of the year means 2016 is in the books—and for many of us, it can’t come a moment too soon. The end of a year usually brings a time of self-reflection, a time to get our priorities in line and make a plan for improvement. That seems especially important this year.

The top New Year’s resolutions remain largely unchanged year after year: stay fit and healthy, lose weight, and enjoy life to the fullest. If the goals on your list look similar, scratch them out and replace them with one enjoyable item: get outdoors!

These days, the average American spends 93% of their life inside, 87% in buildings and 6% in vehicles. Spending just 20 more minutes outside each day is long enough to provide a cleaning of the mental windshield to recover from everyday life.

You might be thinking, “This sounds great, but I went camping once and hated it.” Luckily, there are countless ways to get outdoors that don’t include pitching a tent—although that can be pretty great, too! If you’re already an outdoors maestro, introduce newbie friends and family to your favorite outdoor activities.

Take a Hike

Asheville Hiking Outdoors Western North Carolina MountainsOn a tree-lined street, your closest park or greenway, or one of the many trails a few minutes outside of town, hiking is great because it doesn’t require a lot of special equipment. A good pair of hiking shoes from your local outdoors store is good enough to start. As you graduate to more moderate trails, trekking poles can come in handy. The North Carolina Arboretum is a beautiful choice this time of year with lots of parking and trails of all levels.

Train for a Big Event

Running Asheville Big Event Western North Carolina OutdoorsWhether you’re a runner, biker, or hiker (or want to be one), having a specific challenge in mind will give you structure and motivation. If you’re already running a few times a week, but want to warm up your winter right away, the Asheville Hot Chocolate 10K is January 21. For beginners and those just getting back into the game, the Race to the Taps series kicks off on March 18. Followed by three additional races in April, September, and October, you’ll be able to trace your improvement through the year.

Find Inspiration

Outdoors Volunteering Asheville Mountains WNCShare your skills, meet new people, and make a difference by volunteering with organizations like MountainTrue, The North Carolina Arboretum, Asheville Greenworks, Carolina Mountain Club, The Pisgah Conservancy, Southern Appalachian Highlands Conservancy, The Blue Ridge Parkway Foundation, Muddy Sneakers, Friends of the Smokies, Carolina Mountain Land Conservancy, North Carolina Outward Bound School, RiverLink, and…you get the idea?!? There are many ways to volunteer with great local organizations. With the amount of projects available, you can volunteer when your schedule permits, create a custom outing, or join a group event. Local stores like Diamond Brand Outdoors often host information sessions with these groups, making getting involved even easier.

These are a few ways you get outdoors more in 2017 right away. You can also simply visit a new neck of the woods or take a date night outside. As it warms up, maybe join an outdoor sports league or try your hand at kayak fishing. Making time for yourself to do what you love in the places you love to do them will reconnect you with the world and make you happy.

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Last year, you helped us get over 400 coats to those in our community who need them most. This year, we’ve set a goal of 450 coats for Eblen Charities and you can score a discount for doing good.

November 19-December 24, you’ll receive 20% off an item for bringing in a gently used coat. (There’s a limit of one discount per person during the length of this promotion.) We’ll kick things off at Marmot + RootsRated’s Fall in Love with the Outside Road Tour during our Big Super Saturday celebration.

You can drop off a coat at either Diamond Brand location or Frugal Backpacker. You’ll only be able to use the discount on one item, but if you’d like to bring in multiple coats during the drive, that’s awesome! We’re also not allowed to discount certain items like YETI, GoPro, gift cards, and boats.

Eblen Charities is a non-profit organization whose outreach extends throughout the counties of Western North Carolina and through its numerous programs has helped thousands upon thousand of families each year with medical and emergency assistance through more than 70 programs yearly throughout the region.

Eblen Charities Asheville

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Join us for Big Super Saturday, a full day celebrating the simple things we can do with family and friends to enjoy the outdoors. The free event features live music, giveaways, apple cider, outdoor treats, contests, and more. In the spirit of Thanksgiving, local nonprofits Southern Appalachian Highlands Conservancy, Eblen Charities, and Diana Wortham Theatre benefit from events during the week. Big Super Saturday takes place on November 19, from 10:00 a.m. to 7:00 p.m., at our flagship store in the Parkway Center on 1378 Hendersonville Road in South Asheville.

The day kicks off at 10:00 a.m. with Native Watercraft and Liquidlogic’s Factory Warehouse Sale. Current and previous season boats will be on-site and priced below wholesale, including models that have never been available in Western North Carolina region. Native Watercraft and Liquidlogic are international companies headquartered in the area with their factory located in Fletcher, North Carolina. Thule specialists will be on hand to answer questions, talk about products that best fit your needs, and show off some of the coolest accessories for 2017.

The fun continues and takes a turn to the kid-friendly side at 3:00 p.m. Steve Longenecker of Falconers of Falling Creek Camp will host his popular Birds of Prey presentation with live raptors including a Peregrine, male and female American Kestrel, Red-Tailed Haw, Great-Horned Owl, and an Eastern Screech Owl.

At 4:30 p.m., the Fall In Love With The Outside Road Tour touches down in North Carolina. Marmot and RootsRated have traveled to 30 different cities around the country, but Diamond Brand Outdoors has something special in mind for its Asheville stop. The family-friendly (and dog-friendly) event celebrates with live music, tent pitching contests, Marmot gear raffles, s’mores, apple cider, outdoor trivia, a photo booth, and good ole’ conversations about where to go outdoors. A suggested $5 donation includes hot cider, a Ball® mason jar pint glass, and entry into Marmot’s awesome raffles. 100% of donations benefit Southern Appalachian Highlands Conservancy

November 19 is also the kickoff for Diamond Brand Outdoors’ annual coat drive for Eblen Charities. Anyone who brings a gently used coat will receive 20% off one item from Diamond Brand Outdoors (with some limited exclusions). This continues through December 24.

Earlier in the week, Diamond Brand Outdoors hosts the sixth annual Step Out & Shop, a benefit for Diana Wortham Theatre on Thursday, November 17 from 5:00 p.m. to 8:00 p.m. The free event offers a 20% storewide discount to shoppers and 10% of the sales benefit the programs of the downtown performing arts venue.

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We’re proud to share that with your help we have raised $395.44 in just over two weeks for Brother Wolf Animal Rescue!

October 15-31, we offered shoppers the opportunity to round up their total to the nearest dollar amount to support the local No Kill rescue organization. For example: if your total is $19.78, .22 extra cents could be added to your total to go directly to Brother Wolf. Our downtown location alone had 563 customers round up their purchases!

As a local family-owned business, we appreciate the support we’ve received from the community over the years and celebrate the opportunity to give back to organizations that make Western North Carolina such a special place. With the success of this fundraiser, our plan is to hold similar round ups throughout the year in 2017.

Thanks, Asheville!

During the month of October, Brother Wolf was able to help connect over 300 animals with their new loving homes. Brother Wolf Animal Rescue is a No Kill organization based in Asheville and was founded to provide the resources and life saving programs to build a No Kill community. As a grassroots organization, BWAR operates a one-of-a-kind adoption center that is open to the public 365 days a year making it easy to adopt, volunteer, and become involved in our No Kill mission.

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We opened our first store in the Asheville area in 1964. From the very beginning, working with the community and other local businesses has been the bedrock of our success. Our team of outdoor experts still prefers to work one-on-one with each of our friends and neighbors who come through our doors. As a locally-owned business, we’re thankful for the 52 years of support you’ve given us — and continue to strive to be the first choice when it comes to the outdoor lifestyle.

We also support other local businesses from the print shop and office cleaning service we use to items you’ll find in our stores. You’ll also find decades-long support of local nonprofits that make western North Carolina such a special place. That’s how the amazing new sandwich board at our store in Downtown Asheville was created.

When we moved Diamond Brand Outdoors’ flagship store to Parkway Center and opened a new store on Biltmore Avenue in 2014, they came with a fresh design of oversized graphics, warm colors, and lots of reclaimed wood. Wanting a sandwich board reflecting the store experience, we contacted Southside Woodworks. Part of local nonprofit Green Opportunities, the program empowers those facing barriers to employment to build sustainable, handcrafted wooden essentials, custom furniture, and larger, custom projects — and create career pathways. Students designed and built the sign using reclaimed wood and a chalkboard from a recently renovated community center. 

Once we saw the completed piece, we knew any additions needed to be equally impressive. That’s where The Print House at Kudzu Brands took the reigns. Using a design by our in-house graphic artist Hannah Myers, their team sandblasted and painted the artwork by hand due to the delicate nature of the wood. The creativity of small businesses to find solutions is unparalleled.

Adventure Is Local! We recommend Southside Woodworks and The Print House at Kudzu Brands for your next project.

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