Win the Ultimate Asheville Staycation

You're not a true Ashevillian until you've had an inner debate about whether or not trying out that new restaurant is worth going downtown during tourist season. But, to be honest, all those tourists are on to something. Downtown Asheville has…

Treat. Yo. Self. to Free Danner Boots

With all the hustle and bustle of the holiday season, it can be a challenge to find the time to take care of yourself. We've paired up with Danner to help you slow down and treat yourself by giving one lucky Diamond Brand fan a free pair of…

WNC Trail Triple Crown Challenge

April is Hiking Month at Diamond Brand Outdoors, and we want you to hike, run, bike, and explore the outdoors! We’ve partnered with our friends at Asheville Trails for the WNC Trail Triple Crown Challenge.Visit any Diamond Brand…

The Carolina-Colorado #BeerBet

Every week, fans of the Carolina Panthers have put up with comments that the team's winning streak was a fluke, fans were just bandwagoners, and they'd never perform against the strongest NFL teams. Cam Newton and company are now headed to Super…