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French Broad Riverkeeper Float

The French Broad is one of the world’s oldest rivers and one of the most important natural assets in Western North Carolina. In 2012, the 140-mile-long French Broad River paddle trail was completed, improving recreational access with eight paddle-in-only campsites every 12 to 15 miles. Environmental nonprofit MountainTrue developed and oversees the trail and is home base for Riverkeeper Hartwell Carson. Each year the group hosts the French Broad Riverkeeper Float, a multi-day river adventure guided by Carson for fun and education on the river and the environmental issues surrounding it. MountainTrue provides boats for those who don’t have them and supplies all meals; just show up with a tent, jump in a boat and you’re off.

Boaters on the French Broad, Courtesy of Joanne Sullivan
Boaters on the French Broad (Courtesy of Joanne Sullivan)

The trip’s support team arrives at each stop in advance and gets meals set up and takes care of breakfast in the morning, too. The trip attracts people of all ages (kids are welcome) and it’s designed to be easy enough for newbies to paddling.

What sets the trip apart from solo adventures is the opportunity to get a behind-the-scenes look with the person who probably knows more about the river than anyone else. Carson has been the French Broad Riverkeeper for years, immersed in its ecological and political issues. Participants in the float learn about the effects that a industrial plants along the river have on water quality and may do a water sample along the way.

Paddling the French Broad Paddle Trail, Courtesy of Save the Float

Paddling the French Broad Paddle Trail (Courtesy of Save the Float)

The Float includes a paddle through Biltmore, as well as stretches of flat water, rural, urban, and remote parts of the river. There are small areas of class II and III rapids along the route, but nothing too challenging. There’s no shortage of outfitters along the French Broad, but the Float offers a unique experience that combines education, fun, and food along the water.

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Featured image provided by David Wilson

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$6,000 for Local Youth Environmental Education — Again!

We believe the outdoors are for everyone. That’s why we teamed up with Patagonia again this year to award $6,000 to area programs that support environmental and stewardship education for local kids and teens. You helped us by voting in the Winter of Love poll for your favorite organizations and — wow! — 3,825 votes later, we’re happy to announce the winners.

“Youth environmental education has been important to us since we opened our first store in 1964. It’s how we keep creating customers,” joked Will Gay, owner and CEO of Diamond Brand Outdoors. “Community support is at the center of all we do and we’re very happy to again partner with Patagonia to support these programs that combine life skills and outdoor experience, building self-esteem, fostering a sense of discovering, and building appreciation for adventure in the world that surrounds us.”

ecoEXPLORE (Experiences Promoting Outdoors for Research and Education) takes the top spots with 1,749 votes. The initiative is an incentive-based citizen science program for children in grades K-8. Developed by The North Carolina Arboretum, this innovative program combines science exploration with kid-friendly technology to foster a fun learning environment for children while encouraging them to explore the outdoors and participate in citizen science. Kids earn badges and prizes as they help scientists learn about wildlife in kids’ own backyards, libraries and parks. They’ll receive a check for $2,500 and a $500 gift card.

Finishing in second with 1,174 votes is the Youth Environmental Leadership Program (YELP) at Asheville GreenWorks. YELP introduces young people of color to environmental fieldwork through a six-week paid internship. Interns work alongside professionals to gain firsthand experiences with careers in environmental science, engineering, water quality, and forest ecology while making a difference in the local environment. We’re sending them a check for $1,500 and a $250 gift card.

In third, RiverLink’s K-12 Watershed Education delivers its programs at no cost to schools within the French Broad River Watershed. Through hands-on and fun experiences, students leave lessons with the knowledge and skills to care for their watershed. 902 votes earns them a check for $1,000 and $250 gift card.

Since opening WNC’s original outdoor store in 1964, community support has been an important tenant of our success and one of our guiding principals. Join us on March 18 at our store on 1378 Hendersonville Road for Campapalooza, a celebration of our history and a showcase of 2018’s hottest gear. We’ll have giveaways, package discounts, one-day-only deals, outdoor education from some of the best in the business, and more. We’ll also present checks to the local organizations listed above and others.

Everyone who cast a vote was also entered to win a $100 gift card to Diamond Brand Outdoors. Congratulations to Samantha B. of Asheville!

We’re blown away by the response. It’s great to be part of a community dedicated to making sure the next generation of adventurers are developed through the ability to get outdoors and run, jump, play, and explore! #AdventureIsLocal

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503 Coats for Eblen Charities

Even after 54 years, the spirit of the mountains we call home continues to amaze. We issued a challenge to collect 300 coats during our annual Bundle Up for Good coat drive for Eblen Charities. You helped us blow past that goal by donating 503 quality coats for those in our community who need them most, just as the lowest temperatures of winter hit.

During November and December, we joined with Frugal Backpacker and our customers to collect coats, hats, and gloves for the third year in row. Thanks for showing us the great things that can happen when we all join forces to strengthen our community!

We’re local and we like to support local groups doing awesome things to make our little corner of the world a better place. Call it civic pride or mountain spirit, but we think it’s the right thing to do. When you choose an independent, small business like ours, you not only enjoy a more personal experience, you’re helping build community, strengthen our local economy, create jobs, and shape Western North Carolina’s character. In 2017, we were able to support more than 60 organizations with over $70,000 in cash and in-kind donations.

If you didn’t get a chance to drop off any items, you can support Eblen Charities with a donation or as a volunteer.

Eblen Charities is a non-profit organization whose outreach extends throughout the counties of Western North Carolina and through its numerous programs has helped thousands upon thousand of families each year with medical and emergency assistance through more than 70 programs yearly throughout the region.

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Lake Julian Festival of Lights

Time spent with family creating lasting memories is what the holiday season is all about. Lake Julian’s 17th annual Festival of Lights is a local favorite with games, crafts, s’mores, and an impressive collections of 50 animated light displays. Drive through tickets are $10 per passenger vehicle at the gate, but stop in any Diamond Brand Outdoors location or Frugal Backpacker to purchase advance tickets for just $7 per vehicle (excludes large vans, motor coaches, and buses). The park is open nightly from 6:00-9:00 p.m. through December 23.

Your ticket purchase also helps the community. 20% of proceeds are donated to Buncombe County Special Olympics, while the remaining income is reinvested by Buncombe County Recreation Services to enhance the Festival of Lights for the following year. Be sure to add this magical journey to your holiday bucket list. Watch the lights twinkle over the lake and turn on your favorite yuletide tunes!

More about Lake Julian (from Romantic Asheville)
Lake Julian Park is a family recreational facility located on the banks of 300 acre Lake Julian in Arden. The park offers picnicking, boating, fishing, a playground, outdoor games, and special events. Lake Julian has an abundance of bass, catfish, brim, crappie, and imported Tilapia. Because Lake Julian is used as a cooling agent for Progress Energy the lake is “thermal.” Some of the best fishing occurs from October through March. Six picnic shelters are available for rent at Lake Julian Park. In addition to the shelters, many tables and grills are available at no charge on a first-come first-served basis.

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Feature image provided by Buncombe County Recreation Services

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Bundle Up for Good Coat Drive 2017

Last year, you helped us get over 200 coats to those in our community who need them most. This year, we’ve set a goal of 300 coats for Eblen Charities and you can score a discount for doing good.

November 12-December 24, you’ll receive 20% off an item for bringing in a gently used coat. (There’s a limit of one discount per person during the length of this promotion.) You can drop off a coat at either Diamond Brand location or Frugal Backpacker. You’ll only be able to use the discount on one item, but if you’d like to bring in multiple coats during the drive, that’s awesome! We’re also not allowed to discount certain items like gift cards.

Eblen Charities is a non-profit organization whose outreach extends throughout the counties of Western North Carolina and through its numerous programs has helped thousands upon thousand of families each year with medical and emergency assistance through more than 70 programs yearly throughout the region.

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What You Need to Know About Attending the Asheville Outdoor Show

The Asheville Outdoor Show makes its annual appearance on September 17 from noon to 4:00 p.m. at Salvage Station. Since we’re at a new spot, we figured you might have some questions. We’ve got answers.

Location

Salvage Station is located at 466 Riverside Drive in Asheville’s River Arts District, in between Downtown and West Asheville.

Parking

There is limited parking at Salvage Station. PLEASE plan to carpool, bike, walk, or take an Uber or Lyft.

Who To Expect

We’ve invited a mix of local gear makers, national innovators, and nonprofit organizations. Check out the full list!

Family Friendly

Bring the kids to the KEEN Family Adventure Zone for face painting, sidewalk chalk, and Camp Cedar Cliff‘s AH-MAZIN’ Climbing Wall.

Giveaways + Raffle

The first 1,000 folks through the door will receive exclusive discounts at Diamond Brand Outdoors and Frugal Backpacker including a $10 gear card to each store! Other booths will have stickers, keychains, and other fine schwag to collect. Everyone will have a shot at winning a handsome reward in the form of our raffle packages.

Contests

Stop by the Asheville Trails and Trailful tents for your shot at taking the top spot in a contest to pack a backpack the quickest. Marmot will also have contests that test your speed when it comes to pitching a tent and getting in and out of a sleeping bag.

Food and Drink

The venue has a full menu featuring eclectic Southern and Appalachian inspired choices and food trucks, as well as a full bar. Outside food and drink is not allowed.

Music

Local legends The Blue Dragons will be bringing positive vibes to the Osprey Outdoor Stage throughout the day.

Yoga

prAna is hosting 20-minute riverside yoga sessions at 12:30, 1:30, 2:30, and 3:30. Just bring your own mat!

Pets

From Salvage Station’s website: “Service animals only. We have a large number of natural wildlife animals around our site that we are trying to be respectful of in the coming years. Also, we plan to have several high volume events that would not be conducive to having large groups of animals here. We apologize for the inconvenience in advance.”

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8 Off the Beaten Path Festivals in the Southeast

Perhaps Coachella sold out before you could say Beyoncé, you just can’t imagine fighting the crowds at Bonnaroo for one more year, or maybe you’d rather hang out riverside than beachside. No matter what the reason, we understand your desire for an intimate (but still larger than life) music experience this summer, so we picked eight of our favorite festivals in the Southeast that make for the perfect weekend getaway. Many involve camping, some are by the water, a few encourage family attendance, and all are worth checking out.

Throw on your most comfortable pair of Chacos, pack your backpack with breathable clothes and sunscreen, stock up on water, and head to a music festival (or all eight, we won’t judge) for an unbeatable time in the great outdoors. These no-frills festivals might be a bit off the beaten path, but that’s all part of the fun. And don’t worry—we included a few traveling and packing tips to help you out along the way.

1. MerleFest

When: April 27-30, 2017** Where: Wilkesboro, NC**

Designed with a focus on music, moments, and memories, this North Carolina festival is one not to be missed. First-time visitors and seasoned festival goers groove alongside each other while some of the best acts in Southern music belt one out. Sounds of the Appalachian region and Americana, country, blues, and rock flood the four-day festival. Last year, outstanding performances were giving by Brandi Carlile, Jason Isbell, and John Prine—and this year’s lineup rivals that of years past. Make your way to the front of the crowds for The Avett Brothers, Sam Bush Band, Steep Canyon Rangers, and Chatham County Line.

MerleFest does not offer an on-site camping experience, but you will still spend plenty of time strolling between the thirteen different spots to hear music. Keep your feet comfortable from all that walking in a pair of Chaco Fallons, and pack a blanket to set up shop at the different shows.

2. FloydFest

When: July 26-30, 2017** Where: Floyd, VA**

Floyd, a small town in the Blue Ridge Mountains in southwestern Virginia, comes to life in the spring. The mountain town becomes a listening room dedicate to an eclectic collection of music from groups like Thievery Corporation, Michael Franti & Spearhead, St. Paul & The Broken Bones, Steel Pulse, and Leftover Salmon. Cure what ails you by breathing the fresh mountain air and enjoying five days of music.

Take advantage of FloydFest’s surroundings by taking a dip in Little River, hopping on a mountain bike, playing a round of disc golf, or exploring the hiking trails. If you make the most of the weekend, you will be covering different terrain, so slide into a pair of Chaco’s Z/2 Classic sandals but be sure to bring a pair of warm socks to keep your toes toasty at night.

3. Front Porch Fest

When: August 31 – September 3** Where: Patrick County, VA**

If you weren’t able to make it to the Blue Ridge Mountains for FloydFest in July, or you need an excuse to return, The Front Porch Fest will welcome you to the mountain region with open arms. Front Porch is put on each year by a group of friends and family, which means the kiddos are welcome at this one. For the four days before Labor Day, the 130-acre Spirithaven Farm will become home to stand-out acts and music lovers. Check out groups like Big Daddy Love (a non-traditional string quartet) or Danger Muffin (known for breezy melodies). Let your life be enriched by art in this intimate setting, just as the founders of the festival intended.

The festival’s organizers encourage you to bring all of your friends, toilet paper, an open mind, and extra shoes. Consider easy-going friends, soft toilet paper, and a pair of Chaco’s ZX/3 Classics.

4. Aiken Bluegrass Festival

When: May 12-13, 2017** Where: Aiken, SC**

With nothing but a love of partying and a love of bluegrass, this festival was born. The two-day Aiken Bluegrass Festival may seem short compared to others of its kind, but the selection of bands is one not to miss, as differing styles and traditions of bluegrass music will take the stage each day. Whether you’re a first-timer or a longtime ticket holder, everyone around you will feel like a close friend as you bond over the 10-band lineup. If you are a lover of bluegrass, Aiken Bluegrass Festival is the one for you.

Pups are welcomed, camping is preferred, and Chaco’s Maya sandals are recommended.

5. Pilgrimage Music and Cultural Festival

When: September 23-24, 2017** Where: Franklin, TN**

New to the music fest scene, the Pilgrimage Music and Cultural Festival has quickly grown into a must-attend event. We’re not sure if it’s past performances from Willie Nelson and Grace Potter or hopeful sightings of Justin Timberlake, but this festival has piqued our interest. The Park at Harlinsdale is a century-old horse farm in Middle Tennessee and it makes for a stunning setting for music listening. The lineup is always packed with big names but the festival offers a small-town feel.

The festival-goers guest list includes everyone from fashionistas to kiddos to Franklin-natives. So don your best festival attire (including a pair of Chaco’s Aubrey shoes) and plan to walk into the small town of Franklin to dine with the locals after the show.

6. River and Roots

When: June 23-25, 2017** Where: Berryville, VA**

Genres are not separated, but rather celebrated for their similarities and differences at River and Roots, where the lines between Americana, bluegrass, folk, and blues blur. The masses will not only flock to the main stage but also to the fiddle camp, band and pickin’ contests, and the nearby Shenandoah River during the weekend. The good people at River and Roots promise you great music and plenty of opportunities to join in on the fun of playing.

Pack your banjo for this one, show off your skills, and stroll from the campsite to the stage in a pair of Chaco’s Fallon sandals.

7. Shaky Knees Music Festival

When: May 12-14, 2017** Where: Atlanta, GA**

Who's ready to hang with Zeus again?! ⚡️🙋🏼 #shakykneesfest #shakyknees #atlanta #musicfestival

A post shared by Shaky Knees Festival (@shakykneesfest) on

Each year, Centennial Olympic Park in Atlanta is transformed into music madness with more than 60 bands for Shaky Knees Music Festival. There is nary a quiet moment during the festival’s three-day run and the likes of LCD Soundsystem, Cage the Elephant, Pixies, The XX, Moon Taxi, Ryan Adams, and The Shins are sure to keep things interesting.

During the festival, you will be strolling the streets of Atlanta, so wear something comfortable. Most people are not in your typical festival wear so ladies can kick things up a notch by pairing Chaco’s leather sandals with a stylish-but-breathable dress.

8. Tallulah Fest

When: March 31 – April 1, 2017** Where: Chattooga River Resort**

Although Tallulah Fest promises some of the best whiskey drinkin’ and one of the best boot-stompin’, hand-clappin’ lineups of handmade music anywhere in the Southeast, the festival offers more than just music. Thrill seekers can spend some time in their kayaks and outdoor enthusiasts can set up camp for a few days. Partake in the fun by enjoying the thrill of the class V paddling (if you’re up for that level rapid), or play it safe by setting up camp to catch stellar views of the action. You can also take advantage of the hiking and biking trails and fishing on the Wild and Scenic Chattanooga River.

Plan to get wet—and have a ball in the process. Don’t forget to pack a quick-drying towel, bathing suit, dry bag, and waterproof sandals.

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Originally written by RootsRated for Outdoor Sports Marketing.

Featured image provided by Photo courtesy of Chaco

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Asheville GreenWorks Receives Columbia/Grassroots Belay Grant

We’re excited to announce our support of Asheville GreenWorks‘ Youth Environmental Leadership Program (YELP) with a grant for $6,000 through a partnership with Columbia Sportswear and Grassroots Outdoor Alliance. Connecting teens with their local environment ensures the next generation in our community is active, engaged, and productive. It also reinforces the role of mountains, streams, and trails as accessible to all.

An award ceremony will take place on March 18 at noon during Campapalooza at our flagship store on 1378 Hendersonville Road in Asheville. We’ll also present awards to three other nonprofit organizations providing high-quality outdoor experiences for local youth.

YELP engages young adults ages 16-19 living in low-income neighborhoods in work experiences that emphasize the importance of caring for our natural environment. Through partnerships with the National Park Service and the US Forest Service, interns work alongside rangers and research scientists on issues such as climate change, reforestation, and wildlife conservation in our national parks and forests. The paid interns take several trips to national parks and forests during their internship to conduct research and learn more about the natural environment firsthand.

Additionally, interns receive leadership training through community outreach, service projects and public speaking. Last year, Asheville GreenWorks also added a focus on riparian zone restoration through invasive species removal, live staking, and storm water management. Knowledge and skills gained are unique and beneficial for school and resume building.

YELP interns also complete a 15-hour “externship” with environmental professionals from local partner organizations and businesses, learning alongside local conservation leaders while building employability skills and exploring potential career opportunities in environmental sustainability.

Diamond Brand Outdoors sponsored Asheville GreenWorks and provides additional funds as part of the Belay Grant Program. Columbia and the Grassroots Outdoor Alliance award annual grants to support local conservation and outdoor education projects across the country. Since 2012, this program has provided over $500,000 in funding and product support to projects across the U.S. nominated by Grassroots retail members.

“We’re proud to support local outdoor conservation and education projects through the Belay Grant Program,” said Scott Welch, Global Corporate Relations Manager at Columbia Sportswear Company. “Collaborating with the Grassroots Outdoor Alliance and Diamond Brand Outdoors allows us to identify projects and organizations that best serve the community.”

In addition to sponsorship funds, the grant includes tools, planting materials, a kayak and supplies, and innovative outdoor products from Columbia including quick drying shorts or pants, boots or water shoes, and wicking socks or sun hat.

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$6,000 for Local Youth Environmental Education

We believe the outdoors are for everyone. That’s why we teamed up with Patagonia to award $6,000 to area programs that support environmental and stewardship education for local kids and teens. You helped us by voting in the Winter of Love poll for your favorite organizations and — wow! — 5,147 votes later, we’re happy to announce the winners.
 The North Carolina Arboretum’s ecoEXPLORE takes the top spot with 2,513 votes. ecoEXPLORE is an incentive-driven program that engages K-8 students in guided and self-directed citizen science activities. Students engage as active participants as they record observations of organisms found in their neighborhoods, libraries, and at the Arboretum. They’ll receive a check for $2,500 and a $500 gift card.

Finishing a very close second is RiverLink with 2,276 votes. RiverLink delivers K-12 watershed education at no cost to schools within the French Broad River Watershed. Through hands-on and fun experiences, students leave lessons with the knowledge and skills to care for their watershed. We’re sending them a check for $1,500 and a $250 gift card.

In third, The North Carolina Youth Conservation Corps (NCYCC) is a comprehensive youth development program that uses the natural world as a platform for teaching environmental stewardship, job and life skills, leadership, community service, and personal responsibility. They’ll receive a check for $1,000 and a $250 gift card to support their work.

Since opening WNC’s original outdoor store in 1964, community support has been an important tenant of our success and one of our guiding principals. Join us on March 18 at our store on 1378 Hendersonville Road for Campapalooza, a celebration of our history and a showcase of 2017’s hottest gear. We’ll have giveaways, package discounts, one-day-only deals, outdoor education from some of the best in the business, and more. We’ll also present checks to the local organizations listed above and others.

Everyone who cast a vote was also entered to win a $100 gift card to Diamond Brand Outdoors. Congratulations to Wayne S. of Asheville!

We’re blown away by the response. It’s great to be part of a community dedicated to making sure the next generation of adventurers are developed through the ability to get outdoors and run, jump, play, and explore! #AdventureIsLocal

JOIN OUR NEWSLETTER

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200 Coats for Eblen Charities

asheville coat drive eblen charitiesThanks for helping us collect over 200 coats for Eblen Charities. As the lowest temperatures of winter hit the mountains, they’ll make sure they make it to those in our community who need them the most.

During November and December, we joined with Frugal Backpacker and our customers to collect coats, hats, and gloves for the second year in row. Thanks for showing us the great things that can happen when we all join forces to strengthen our community!

If you didn’t get a chance to drop off any items, you can support Eblen Charities with a donation or as a volunteer.

Eblen Charities is a non-profit organization whose outreach extends throughout the counties of Western North Carolina and through its numerous programs has helped thousands upon thousand of families each year with medical and emergency assistance through more than 70 programs yearly throughout the region.

JOIN OUR NEWSLETTER

eblen charities asheville coat drive diamond brand outdoors

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